Carpet design

American design company West Elm collaborates with Bolé Road Textiles

American design company West Elm has collaborated with Bolé Road Textiles to launch a new collection that includes indoor/outdoor rugs, bed runners and pillows, featuring bright hues and bold patterns that combine traditional craftsmanship Ethiopian hand woven to a modern design.

“The concept for this collection was the Pan-African coast, I was inspired by coastal cities like Dakar and Accra, as well as African designers that I admire,” said designer and founder of Bolé Road Textiles, Hana Getachew. “I looked at multiple forms of weaving crafts including Ethiopian textiles, then layered color, pattern and texture to capture the vibrant spirit.”

Getachew, born in Ethiopia, founded Bolé Road Textiles to bring together her love of handwoven Ethiopian fabrics and her career in interior design. The textiles are hand spun, dyed and woven by Ethiopian artisans with meticulous attention to detail, the two companies said in a joint press release.

American company West Elm has announced its exclusive collaboration with Bolé Road Textiles to launch a new collection that includes indoor/outdoor rugs and pillows, featuring vibrant hues and bold patterns that combine traditional Ethiopian woven art with hand to a modern design. The Bolé Road Textiles x West Elm collection is available online.

“This collaboration means that homes across the country will contain pieces made in Ethiopia,” added Getachew. “That’s why I do what I do: share Ethiopian arts and crafts with the world.”

The Bolé Road Textiles x West Elm collection is available online.

Fibre2Fashion (KD) News Desk