Carpet design

Design with Nature: Milan’s iconic global design fair is back in full force – The New Indian Express

Express press service

Milan is known as the design capital of the world for good reason: the designs produced here set the tone for the rest of the global industry. And its iconic design fair – the Salone Del Mobile – is the definitive benchmark for home furnishings and decor. Therefore, its resounding success at its 60th edition which took place earlier this month after a two-year hiatus comes as no surprise.

The key values ​​anchored in the event were quality, innovation, beauty and, now more than ever, sustainability. After two difficult years due to the pandemic, the Salone is clearly looking to the future, and the objective is ambitious: to demonstrate that it is both possible and crucial to start organizing major international events again, integrating sustainability and environmental awareness in furniture production. .

Attended by representatives of 2,175 brands from 173 countries, it was so far one of the largest shows in its history. The Indian contingent alone numbered more than 4,000, making India the seventh-highest country in terms of attendance.

As part of Salone, as the event is informally known, Italy’s Ambassador to India, Vincenzo de Luca, highlights the design relationship between the two countries. “This year, we have already hosted two exhibitions at the Italian Embassy and at our Italian Cultural Center, focusing on the relationship between Italy and India in the field of design. This is only the starting point for deepening bilateral partnerships between our countries,” he said. The encouraging Indian participation in the Salone took this partnership even further, he adds.

Since this year’s Salone centered on the concept of sustainability as a need of the hour, the ambassador drew particular attention to a project called “Design with Nature”, which explored the theme of circular economy and the idea that cities could be “possible reserves”. ‘ for the future, as most of the raw materials used in construction could be reused. In addition, the Salone Satellite has strengthened the links between research, design and industry, to facilitate the relationship between companies and young designers who are preparing to enter the profession.

Representatives of our country also focused on the chosen theme. “Indian design is growing impressively between tradition and innovation with a particular focus on sustainability. Today, more than ever, one can easily come across a wide range of approaches and styles from various Indian designers and architects, with particular attention paid to nature-based solutions,” adds de Luca.

The Indian contingent this year included Jaipur Rugs and Orvi Surfaces, among others. Their marked success at the event, among a sea of ​​the world’s best design brands, further cemented India’s status as a name to be reckoned with in the global design fraternity.