Indiana Design Center (Photo courtesy Indiana Design Center)
Everything Home founder Wendy Langston has long viewed her interior design and renovation business as a ‘brand within a brand’.
The business is an offshoot of a custom home builder, Heartwood Custom Homes, and has never had the opportunity to interact directly with customers. Until now.
Everything Home gets a new 2,600 square foot home at the Indiana Design Center in the Carmel Arts and Design District.
“The unique property and location of the Indiana Design Center was really compelling to me as opposed to a more traditional retail space in a mall,” Langston said. “I think (the showroom) will really give me a chance to style the merchandise and show what we do.”
Langston remains the lead designer for Heartwood Custom Homes and provides design and furniture services for 50 to 70 custom homes each year.
While model homes provide it with the ability to display the services and skills of Everything Home for custom home customers, the new hybrid showroom space will allow the company to operate a user-friendly one-stop-shop for its direct customers.
When the showroom opens in spring 2022, shoppers will be able to browse various furniture vignettes from Everything Home, complete with lighting, accessories and decor, art and rugs to buy. The space will also house the company’s design studio, with design staff on-site for consultations and meetings.
“One of our core values is about a transformative life. We strongly believe that the space you live in truly creates your well-being, ”Langston said. “When we determine what the client is looking to achieve, we have the tools in the toolbox to help them achieve it. It could be a large-scale renovation or helping with the selection experience so that clients have a fully full space when we’re done and their vision comes true.
The Indiana Design Center, located at 200 South Rangeline Road, has more than 15 showrooms for visitors to access residential and commercial design products from national and local businesses. Carmel-based property management firm Pedcor Companies runs the Indiana Design Center and sees the new exhibition space as a victory for everyone involved.
“We’ve been in discussions with Everything Home for some time, trying to figure out the right location and the right schedule,” said Melissa Averitt, Senior Vice President of Pedcor Companies. As in all real estate transactions, this should work well for both parties. The stars aligned so we could find (Langston) the correct area she needed at this point.
For Langston, spring can’t come soon enough. Until then, she and the Everything Home brand will continue to work with construction and direct clients.
“It’s super exciting to branch out and test our brand directly with consumers and adapt and learn from them,” Langston said.