Carpet design

Surya’s newest consumer rug offering ticks the boxes for design, texture and care

Surya’s washable shag Lillian collection is machine woven with 100% polyester in Turkey and features designs inspired by vintage antique rugs.

White, Ga. – Home of Textiles and Home Furnishings Surya Inc.. has a new permanent showroom in New York.

The 4,000 square foot space is located in Suite 1503 of the 230 Fifth Avenue Exhibit Building.

Appearing off the home textiles map, we went looking for a new home in New York,” explained Satya Tiwari, President. “We are thrilled to now be at 230 with a permanent space.”

In keeping with the focus of the market week mass merchants, Surya will be releasing a slew of new performance oriented, machine washable, stain and fade resistant rugs.

Part of this performance objective includes durability.

“We have a lot of products made from fibers derived from recycled plastic bottles,” he explained.

This year marks Surya’s third year in the washable rug and area rug category.

“It’s very mass merchant-focused — it’s not high-end and not for e-commerce,” Tiwari noted. “It’s more promotional but with a high perceived value, which means great design, great texture, great hand and easy maintenance.”

Always with retail customers in mind, Surya is presenting these new ranges for in-store deployment in 2024.

“We work with our mass merchant customers in advance, planning their schedules with them to meet their needs,” he said. “For some companies, it can be difficult to plan so far in advance. But at Surya, we are versatile. We specialize in upstream work. We are very diverse in our approach because we are a global company.

Surya highlights four new collections during market week:

  • Hassler – Machine woven and made in Turkey from 50% polyester and 50% polypropylene; combines muted neutral tones, rich hues and textured highlights of shrink yarn.
  • La Bohème – Machine woven in Turkey in 80% polyester and 20% polypropylene; offers hand-knotted texture at an affordable price.
  • Lykke – Machine woven in Turkey from 100% polyester; blends organic lines with neutral tones.
  • Lillian – machine woven in Turkey in 100% polyester; done in a high pile with vintage looks.
  • Daffodil – hand woven and for us inside and out; made in India from 100% recycled PET yarn.

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