Carpet design

The Rug Seller Limited becomes LHDG (Luxury Home Design Group)

Je Rug Seller Limited has adopted a new company name to reflect its evolution into a multi-brand home accessories retailer.

The Luxury Home Design Group sells home accessories from high-end and designer brands, including Cole and Son, Orla Kiely and Ted Baker.
The Rug Seller Limited has been renamed Luxury Home Design Group Ltd, which comprises four separate home and interior e-commerce brands under the umbrella company – TheRugSeller, Shabby, LuxeTapi and UltimateGrass.

The move follows the recent acquisition of the Shabby homewares business in March this year by LHDG owner Daniel Prendergast. The entrepreneur, who set up TheRugSeller in 2007, had already added Ultimategrass to the limited company more than five years ago, followed by LuxeTapi, which specializes in designer brand homewares in 2020.

With 15 years’ experience in retail, Prendergast has grown LHDG’s homewares portfolio into a successful £9million turnover operation, employing 25 staff and operating from a head office and three warehouses in Manchester.
Over the past two years, the business has grown exponentially, continuing to operate during periods of lockdown and through significant investments in warehouses and inventory to meet growing demand.

Rapid progress has also been made with the addition of new categories to the Rug Seller e-commerce platform, including bedding, cushions, wallpaper and paint. The brand has attracted many big brands, many of which select only a small number of retail partners in an effort to protect their reputation. Its designer brand partners now include renowned brands such as Brink and Campman, Orla Kiely, Clarke and Clarke, Morris&Co, Ted Baker, Sanderson, Calvin Klein, Louis De Poortere, Scion, Christian Lacroix, Abyss Habidecor and many more. .

Prendergast now seeks to solidify Luxury Home Design Group’s position in the industry as one of the leading multi-category online homeware retailers. He says:
“We have had a period of sustained growth that has been propelled in part by the pandemic. But as an established and robust e-commerce retailer, we were able to meet this growing customer demand, adapting our operations to meet the increase in customer orders and putting ourselves in a position to make new acquisitions. businesses and further expand our category offering.

“As such, this rebranding reflects where the business is today with a family of four distinct homeware brands, a multi-category approach to the industry and the ambition to grow further.

“We have nurtured and developed our relationships with a number of designer homeware brands, including Orla Kiely, Morris and Co and Ted Baker, as well as offering customers a curated selection of products that are not readily available. in the main street. We are in an unrivaled position to offer buyers a vast choice when renovating and furnishing their home with accessories, furniture and wallcoverings to suit all budgets and tastes.

In addition to selling directly to consumers, the company supplies architects, interior designers, boutique hotels and television companies.

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